Heather Jopson is an experienced Business Exit Planning Strategist with more than 20 years of experience as a successful business owner, entrepreneur and trusted adviser to small and medium-sized business owners. Drawing on her own experience of buying, growing and selling businesses, Heather helps business owners prepare for one of the most significant events in their business journey – a successful future exit.
Known for her practical, no-nonsense approach, strategic thinking and strong analytical skills, Heather works closely with business owners to identify opportunities to strengthen business value, improve sale readiness and maximise future exit outcomes. Her focus is not on the transaction itself, but on helping owners build businesses that are more profitable, more attractive to buyers and ultimately easier to sell when the time is right.
Heather’s commitment to professional excellence is reflected in her achievement of Certified Professional Business Broker accreditation through the AIBB, providing her with a deep understanding of the factors that influence business value and buyer appeal.
A strong advocate for early exit planning, Heather believes that the best sale outcomes are rarely achieved through last-minute preparation. Instead, she encourages business owners to begin planning years before their intended exit, allowing time to address key value drivers, reduce risk factors and create a business that can thrive independently of the owner.
Heather is passionate about helping SME owners understand that a better business to sell is also a better business to own. By focusing on exit readiness today, business owners can often improve profitability, efficiency and lifestyle outcomes long before a sale takes place.
Whether your exit is two years away or ten, Heather welcomes the opportunity to discuss your goals and help you develop a practical roadmap towards a successful future business sale.
